Valev Laube - Branding Master
Contact: Valev Laube
Telephone: (732) 357-7373
Email: New York, NY
Designer warns, “Younger Audiences Expect to Engage with Personalized Digital Brands”
New York, NY - Estonian-born Valev Laube is back in New York City. After years of training and experience across the world, he has returned to NYC with experiences that allow him to help firms around the world use modern marketing and branding methods to increase recognition and brand loyalty. More information and his portfolio are available at www.valevlaube.com.
“Marketing experts have seen an increasing trend in influencer marketing, which to me communicates only one thing: people care about other people. They’re looking to be inspired by faces they can relate to. The time of looking up to big corporate brands is mostly over. Folks are looking for inspiration from other places. Young people value personal communication and genuineness,” Laube said. “Too many companies are marketing to Millennials the same way that they marketed to their parents. This is not a sustainable model and will lead to the closure of more and more older businesses, unless they move their marketing into the 21st Century and Web 2.0.”
Laube brings his problem-solving skills to the corporate marketing and branding arena. The primary problem that companies of all types have is that they haven’t figured out how to integrate newer technologies and methods of interaction into their marketing and branding efforts. Most haven’t learned to use visual aesthetics to build and improve their customer relations. Valev Laube helps them make that much easier.
Using his skills as a digital designer and marketing technology expert, as well as a musician, Laube is able to create a modern, personal face for businesses that currently don’t have a dynamic digital presence for enhanced engagement.
“Many older businesses don’t see a need to create a modern, digital face, whether it’s a great website or a robust social media presence. That might work for a little while, but the new generations expect it. This is true whether your business is B2B or B2C. Dynamic brand representation helps everyone engage and stay up-to-date with companies that deliver inspiring products or services”
Valev Laube is the go-to consultant for scores of companies and agencies that are growing their digital presence and building bulletproof brand images.
About Valev Laube
Born in Estonia, but educated in Italy and the United States, Laube has lived in multiple countries across Europe and is currently based in the US. He has established himself as a rising star in marketing and branding. His skills as a designer, a website architect, and a musician allow him to create a holistic brand experience for his clients that even huge marketing firms can’t match. His international background helps him understand and relate to a variety of audiences. Today, he is based in New York City and works with clients throughout the Tri-State area and the world.